Whatever you want to achieve promotionally... you'll accomplish it faster and less expensively with a knowledge of the publicity game Nike Total Air Foamposite Max. You can generate high volumes of traffic to your knockoff watches web site, increase direct sales, generate qualified sales leads, shorten your selling cycle, enhance your image, and boost your cash flow, with rolex fake watches free publicity!Free publicty is the perfect promotional tool for start-up companies. Why Because it's cheap...and it's available Nike Air 1/2 Cent Penny.While I can't make an expert publicist out of you in one short replica house watches article, I will give you the basic tools you need to get started with your own publicity program and a resource list to enable you to expand your success and build your knowledge base.Let's get started...WHAT IS PUBLICITYPublicity is NEWS Nike Lebron 9. News about your company, its products or services, its personnel, etc.Anything that has a legitimate news angle will probably find a number of editors eager to publish it for you...free.Why are editors willing to do this It's their job! Editors are charged with the responsibility of filling up page after page of space (or, in the case of radio or television, minutes of time) with information that is timely and useful to their readers or listening/viewing audience. Theirs is a formidable task, performed under the constant pressure of deadlines. Your news release helps editors do their job.It's important, however, to differentiate a legitimate news story from what should be paid advertising.To acomplish this, editors typically ask themselves two questions when reading your press release:Who caresWho already knowsIf the answer to the first question is "a large number of my readers or listeners", and the answer to the second question is "very few", then your release stands an excellent chance of publication.Remembering the old axiom of "Nothing is older than yesterdays news", it also becomes obvious that your news release must be timely. In other words, the news must be new.THE TOOLS OF PUBLICITY...The principle tools of publicity are:News ReleasePress KitPress ConferenceFeature StoryLetters to the EditorMedia Lists/SelectionThe news release is the most useful (and most used) form of communicating news to the media. When coupled with a well-selected media list, the simple news release is a very powerful tool that you can start using today.THE NEWS RELEASE...Your release (news story) should typed, double-spaced, with wide margins on one side of 81/2" x 11" plain white paper (or letterhead). Never hand-write a news release.Keep it simple. fake watch Follow the standard news story format of Who, What, Where, When, Why, and How, and you can't go wrong. Use simple sentences (seven words or less). Use short paragraphs (seven sentences or less).Use as many simple single-syllable words as possible. Remember, you're trying to convey fake watches for sale news...not impress William F. Buckley. Omit the superlatives. Words such as best, greatest, finest, unique, one-of-a-kind, and highest quality don't belong in news releases.Don't say anything you can't back up with facts.your news release will generally fit on one sheet of paper...rarely more than two. If you have more than 400 to 500 words (roughly two pages of double-spaced copy), you should probably rewrite the release.If necessary, editors will cut your release to fit available space. Your story will be cut from the breitling watch fake bottom up, so make sure you tell the most important details in the first paragraph or two.The editor has no obligation to run your news release. Your release will be judged on it's own merits. If it meets the standards of publication...(Who Cares--Who Knows), and space is available, your release will probably be published.You should keep in mind that one of your long-term goals is good media relations. Accordingly, you should never complain to an editor if he or she replica rolex swiss watch does not use a particular release. Keep submitting good releases, and you'll get your share of free space.FORMAT IS IMPORTANT...Savvy publicity seekers make sure that their news releases look professional. The following layout formula will serve you well:Make a special form with the heading "NEWS RELEASE" prominently printed at the top, along with your company name and address.In the upper left corner print "FOR ADDITIONAL INFORMATION:". Fill in the appropriate contact information and telephone, fax, e-mail, url, etc.Drop down three lines and print "FOR IMMEDIATE RELEASE" next to the right hand margin.Drop down two inches and type your story headline in all capital letters.Drop down thr